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Public interest

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Brutarul-Cofetarul Magazine has been providing for over 16 years comprehensive and impartial information about innovations, trends and technologies, targeting specialists and managers in the field.

• more than 9,400 copies distributed for FREE
• free distribution in ROMANIA
• 89% of the readers are decision makers within the company

Promoting
IDEAS, SOLUTIONS and TECHNOLOGIES for specialists and entrepreneurs in the field

Connecting
OPERATORS on the market with SUPPLIERS of ingredients, equipment and services

Providing
EFFICIENT ADVERTISING for SUPPLIERS on the market, reaching the target audience

This Media Kit provides a brief description of the journal, highlighting the opportunities it offers to suppliers of solutions targeting these business fields.

Specialized content
Brutarul-Cofetarul Magazine creates a link between its readers - producers, entrepreneurs and technical personnel of artisan and industrial bakeries, pastry shops, confectioneries, ice cream shops, and their partners - suppliers of dedicated equipment, ingredients, tools, solutions and technologies. Its content is tailored to the needs of entrepreneurs and professionals in the market, including news and stories about dedicated technologies, interviews and presentations of successful business in the field, news about ingredients, tools and equipment used in the sector. Reports from the events in the industry, recipes, technological, legislative, management and marketing articles are also present in the magazine. The magazine also promotes solutions provided by suppliers of equipment, technology, ingredients, tools, supplies and other products and services dedicated to the industry.

Circulation and distribution
The magazine is published monthly in over 9,400 copies and it is distributed for free in Romania and the Republic of Moldova, by post mail. The journal reaches decision makers in bakeries, confectioneries, bakeries, mills, bread, pasta, biscuits, ice cream manufacturers, chocolate shops etc.

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Carefully selected readers
Readers of the magazine are mainly top and middle management personnel from manufacturers of bakery and confectionery products. The most valuable asset of Brutarul-Cofetarul magazine is the readers’ database, constantly developed and updated over the years. Addresses of new specialized units or newly established companies, ready to invest on the baking market are added daily to the list. Meanwhile, addresses of companies which for various reasons closed their activities are removed from the database. Due to the well-defined target audience, the media impact of the magazine is very effective. Results of a survey among readers reveal that:
• 89% of readers are entrepreneurs or have decision making power within the receiving companies;
• Each of the over 9,400 copies is averagely read by 4 people, raising the magazine’s media exposure to about 37,600 readers.

Professional involvement
The magazine is actively involved in organizing, supporting or promoting events and meetings that support the development and modernization of the bakery and confectionery market.
The main evidence of this commitment is organizing a yearly international exhibition dedicated to the baking, confectionery, hospitality and food service industries, GastroPan. The event is being regarded as the most important specialized trade fair of its kind in Central and Eastern Europe. Each edition of the fair reunite thousands of professionals and suppliers from the bakery, confectionery, food service and hospitality markets.

Efficient advertising for suppliers
Through the available advertising spaces, Brutarul-Cofetarul magazine gives the food service suppliers efficient ways of communicating with manufacturers and operators on the market. Suppliers can target the readers through printed advertising pages, ads, PR articles, online news or banners etc. We also provide translating and graphical editing services for your advertisement, if needed. As a bonus, suppliers running an advertising campaign in the magazine can contribute to publishing articles on various topics, enabling them to show the advantages of their goods or services. Find all the details and advertising rates in our Rate Card. For personalized offers please contact us!

Customized advertising packages
World class suppliers have been running advertising campaign for over a decade in the Brutarul-Cofetarul magazine. Treating each partner in a personalized manner is one of the reasons why well-known companies in the country and the world are choosing to target the market through the magazine. Advertising packages are designed to meet the needs of each partner, including price cuts according to the number of appearances, PR articles, online exposure (www.brutarul.ro) and more.

For a personalized offer that meets your requirements please contact us
by phone +40733.313.042!

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